DESIGN AND CREATIVE DIRECTION

HIDDEN GOODS

HIDDEN GOODS is a handbag brand founded by designer Hrafnhildur G. Thoroddsen, the capsule collection 2025 is built on the philosophy of repurposing materials through upcycling and craftsmanship. Seeking to uncover the hidden potential in everyday garments and transforming them into unique pieces. The collection is created with a focus on organic flow, where the design process is influenced by the materials at hand. The result is a series of handbags and accessories that celebrate individuality and sustainability. Due to launch in spring 2025

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DESIGN AND CREATIVE DIRECTION